Headline vs. Story Gap

Headline vs. Story Gap

When the Headline Recalls a Past Event But the Story Describes a Different Era—Three Mistakes to Avoid

You write a headline that references a specific event—say, the 2008 financial crisis. But your story mostly discusses post-2020 remote effort trends. ...

Headline vs. Story Gap

Choosing a Story Angle Without Letting the Headline Write the Article First

I once watched a senior editor slap a headline on a draft before the writer had reached the second graf. 'We'll backfill,' he said. The writer nodded....