Privacy Policy

yesterium.com · Last updated: June 2026

This Privacy Policy describes how yesterium.com (the “Site,” “we,” “us,” or “our”) collects, uses, and shares information when you visit or interact with our blog. We are committed to protecting your privacy and being transparent about our practices, especially regarding cookies, analytics, and third-party advertising.

yesterium.com is a news blog. We do not sell physical products, process payments, or operate an online store. You do not need to create an account to read our articles or interact with the Site.

1. Information We Collect

1.1 Information You Voluntarily Provide

• Contact forms: When you use the contact form on our Site, we collect your name, email address, and the content of your message. We use this information solely to respond to your inquiry. We do not add you to any marketing lists unless you explicitly opt in.
• Comments: When you leave a comment on an article, we collect the name you provide (or a pseudonym), your email address (which is not publicly displayed), and the comment content. Your email is used only for moderation and, if enabled, to notify you of follow-up comments. We never share your email with third parties for marketing.

1.2 Information Collected Automatically

When you visit yesterium.com, certain information is automatically collected via cookies, log files, and similar technologies. This may include:

• Your IP address, browser type, operating system, referring URLs, and pages viewed.
• Information about your device, such as screen resolution and language preferences.
• Interaction data, such as the time and date of your visit, and how long you stay on a page.

We use this data for site analytics, security, and to improve your experience. For more details, see the “Cookies” and “Analytics” sections below.

2. Cookies

yesterium.com uses cookies and similar tracking technologies. Cookies are small text files stored on your device by your web browser. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain until you delete them).

2.1 Types of Cookies We Use

• Essential cookies: Required for basic site functions, such as remembering your comment preferences or preventing spam. These do not require your consent.
• Analytics cookies: Help us understand how visitors interact with the Site (e.g., which articles are most popular). We use services like Google Analytics (see Section 3).
• Advertising cookies: Used by third-party ad networks (including Google AdSense) to deliver relevant ads and measure their performance. These cookies may track your browsing across websites. See Section 4 for details.
• Social sharing cookies: If you use social media buttons, third-party platforms may set cookies subject to their own privacy policies.

2.2 Your Cookie Choices

When you first visit yesterium.com, you may see a cookie consent banner (depending on your location). You can accept or decline non-essential cookies. You can also manage cookies through your browser settings. Please note that blocking essential cookies may affect site functionality.

3. Analytics

We use third-party analytics services (such as Google Analytics) to collect and analyze usage data. These providers use cookies and similar technologies to help us understand how visitors engage with the Site. The data collected includes pages visited, time on site, browser type, and geographic location (at a city/region level).

Google Analytics may associate your browsing activity with data from your Google Account if you are logged in. To learn more about how Google uses data, visit https://policies.google.com/technologies/partner-sites.

You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on.

4. Third-Party Advertising (Including Google AdSense)

yesterium.com may display advertisements provided by third-party ad networks, including but not limited to Google AdSense. These ad networks use cookies, web beacons, and device identifiers to:

• Show you ads that are more relevant to your interests (personalized ads).
• Limit the number of times you see the same ad.
• Measure the effectiveness of ad campaigns.
• Report aggregated, non-identifying statistics.

4.1 How Ads Use Cookies and Device Identifiers

When you visit a page that contains ads, your browser sends a request to the ad network, which may read or place a cookie on your device. This cookie contains a unique identifier that allows the ad network to recognize your browser across different websites. They may also use your IP address, browser version, and operating system to build a profile of your interests. This enables them to serve ads that are more likely to be relevant to you.

We do not control which specific cookies are set by ad networks. For a complete list of partners, please refer to your cookie consent tool or the ad network’s privacy policy.

4.2 Opting Out of Personalized Ads

You have the right to opt out of personalized advertising. Here are the main ways to do so:

• Google Ads Settings: Visit https://adssettings.google.com to manage or disable personalized ads from Google and its partners.
• AboutAds.info / YourAdChoices: The Digital Advertising Alliance (DAA) provides a centralized opt-out tool at https://optout.aboutads.info. This allows you to opt out of interest-based advertising from participating companies.
• Network Advertising Initiative (NAI): Visit https://optout.networkadvertising.org to opt out of multiple ad networks at once.
• Browser or device settings: Most mobile devices allow you to limit ad tracking (e.g., “Limit Ad Tracking” on iOS or “Opt out of Ads Personalization” on Android).

Please note that opting out of personalized ads does not mean you will see fewer ads — it means the ads you see will be less relevant to your interests.

4.3 Children’s Privacy and Ads

We do not knowingly collect personal information from children under 13. Our ads are not directed at children. If we become aware that a child has provided personal data, we will delete it promptly.

5. Contact Forms and Comments – Additional Details

As noted in Section 1, we collect minimal information via contact forms and comments. We do not use this data for any purpose other than responding to you or facilitating the comment feature. We do not sell, rent, or share this information with third parties for their own marketing purposes.

We may use a spam detection service (e.g., Akismet) to review comments. This service may check your IP address, email, and comment content against their database to prevent spam. Their use of data is governed by their own privacy policy.

6. How We Share Your Information

We do not sell your personal information. We may share data in the following limited circumstances:

• Service providers: We may share anonymized or aggregated data with analytics and hosting providers (e.g., web server logs). These providers are contractually bound to protect your data.
• Ad networks: As described in Section 4, ad networks receive cookie IDs and device data to serve ads. We do not share your name, email, or direct identifiers with them.
• Legal compliance: If required by law, we may disclose information to comply with a legal obligation, protect our rights, or respond to lawful requests.

7. Data Retention

We retain contact form inquiries and comments for as long as they are relevant or until you request deletion. Analytics data is retained for a period of 26 months. Ad-related cookies are managed by third parties per their own retention policies.

8. Your Rights

Depending on your location, you may have the right to:

• Access, correct, or delete your personal data.
• Object to or restrict processing.
• Request data portability.
• Withdraw consent at any time (where processing is based on consent).

To exercise these rights, please contact us at [email protected]. We will respond within the timeframe required by applicable law.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page indicates when the latest changes were made. We encourage you to review this page periodically. Material changes will be notified via a notice on the Site.

10. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:

• Email: [email protected]
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