Cookie Policy

Cookie Policy for yesterium.com

Last updated: July 2026

This Cookie Policy explains how yesterium.com ("we," "us," or "our") uses cookies and similar technologies when you visit our blog about news. By using our website, you consent to the use of cookies as described in this policy. For more information about how we handle your personal data, please see our Privacy Policy.

1. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or smartphone) when you visit a website. They help the website recognize your device, remember your preferences, and improve your browsing experience. Cookies can be "first-party" (set by us) or "third-party" (set by external services we use).

2. Types of Cookies We Use

We use the following categories of cookies on yesterium.com:

Essential Cookies

These cookies are necessary for the basic functionality of our website. They enable core features such as page navigation, secure access to areas of the site, and load balancing. Without these cookies, the website cannot function properly. Examples include session cookies that maintain your login state and cookies that remember your cookie consent preferences.

• Purpose: Ensure website stability and security.
• Duration: Session-based (deleted when you close your browser) or persistent (up to 12 months).
• Opt-out: Not possible, as the site would not function correctly.

Analytics Cookies

We use analytics cookies to understand how visitors interact with our news blog. These cookies collect anonymous information about page visits, time spent on articles, and navigation patterns. This data helps us improve our content, layout, and user experience. We may use services like Google Analytics for this purpose.

• Purpose: Measure site performance and audience engagement.
• Data collected: Anonymized IP addresses, browser type, pages viewed, and referral sources.
• Duration: Typically persistent (up to 24 months).
• Opt-out: You can disable analytics cookies via your browser settings or by using our cookie consent tool (available on first visit).

Advertising Cookies

We partner with third-party advertising networks, including Google AdSense, to display ads on yesterium.com. Advertising cookies are used to build a profile of your interests and show you relevant ads across the web. These cookies track your visits to our site and other websites, enabling personalized ad delivery and measurement of ad performance.

• Purpose: Personalize ads, limit ad frequency, and measure campaign effectiveness.
• Third-party partners: Google AdSense and other ad networks.
• Data collected: Browsing behavior, device identifiers, and anonymized demographic data.
• Duration: Persistent (up to 13 months for AdSense cookies).
• Opt-out: You can control ad personalization via Google Ad Settings or by disabling cookies in your browser (see Section 4).

3. How Google AdSense Uses Cookies

Google AdSense uses cookies to serve ads based on your previous visits to yesterium.com and other websites. Specifically:

• Personalization: AdSense cookies remember your interests (e.g., topics you read about) to show you ads that are more relevant to you.
• Measurement: These cookies help advertisers understand how many times you’ve seen an ad and whether you interacted with it (e.g., clicked or closed it).
• Frequency capping: They prevent the same ad from being shown to you repeatedly.
• Security: AdSense cookies help detect and prevent fraudulent activity, such as fake clicks.

For more details on how Google uses data, visit Google's Advertising Privacy & Terms.

4. How You Can Control Cookies

You have the right to accept or reject cookies. Below are the methods to manage your preferences:

Browser Settings

Most browsers allow you to control cookies through their settings. You can:

• Delete all cookies stored on your device.
• Block third-party cookies (including advertising cookies).
• Set your browser to notify you when a cookie is being set.
• Disable all cookies (though this may affect site functionality).

Instructions for popular browsers:

• Google Chrome: Settings → Privacy and security → Cookies and other site data.
• Mozilla Firefox: Options → Privacy & Security → Cookies and Site Data.
• Safari: Preferences → Privacy → Cookies and website data.
• Microsoft Edge: Settings → Cookies and site permissions → Manage and delete cookies.

Ad Personalization Opt-Out

To opt out of personalized advertising from Google AdSense and other participating ad networks, visit:

• Google Ad Settings – Manage your ad preferences across Google services.
• Network Advertising Initiative (NAI) Opt-Out – Opt out of multiple ad networks at once.
• Digital Advertising Alliance (DAA) Opt-Out – Manage interest-based advertising preferences.

Note: Opting out of personalized ads does not mean you will see fewer ads; it means the ads you see may be less relevant to your interests.

5. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised "Last updated" date. We encourage you to review this policy periodically.

6. Contact Us

If you have questions about our use of cookies or this policy, please contact us:

• Email: [email protected]
• Website: yesterium.com

For full details on how we handle your personal information, please read our Privacy Policy.